Seeing CES 2010 in Green

By Ron Kenedi, Sharp Solar Energy Solutions Group

It's winter in Las Vegas, and everything is brown, but the first thing that I noticed entering the CES show hall is the explosion of color. This year CES is a world of color... and I am particularly impressed with the amazing color brightness and clarity of the new Sharp four mary color technology TVs. With the addition of yellow pixels the color pops, while using far less power.

But, speaking of color, it seems that every booth is featuring GREEN as a product trait and a company attribute. As the head of Sharp's Solar Energy Group I am really interested in finding truly green products at the various booths that I visted. While you might have to search to find these products in most of the booths, Sharp's GREEN committment is front and center.

Featured at the Sharp booth is an award-winning solar race car, solar-powered cell phone and solar-powered portable LED lighting. LED technology, which dramatically cuts power usage, is prevalent in many Sharp consumer devices, Sharp is leading the way with green products and innovations. It is wonderful for me to see solar cells on phones, cars and other products at this giant consumer electronics show. I head up Sharp's solar group in the US and to see solar power in such good company as this points to the fact that Sharp is really bringing solar power to the mainstream.