What's Your iCue?

By Josh Holbreich, iCue

For the last two years, I've been working for NBC News on an education project called iCue.com, an interactive study aid for high school students, and its companion video trivia Facebook game, called "What's Your iCue?"

This trip to CES, however, is the first time I've really had the chance to see people - real people, i.e. people who are not co-workers or relatives - interact with both of these sites. And I've been blown away by the reception. I've been demonstrating both sites for the last two days. Between setting up trivia competitions where convention-goers try to beat each other's scores to win prizes and showing off the interactive learning capabilities of iCue.com, I've been doing a lot of talking and getting a lot of great reactions. We've had lines of people waiting to play the game and check out historic videos.

I don't want to be too sappy here, but the whole experience has added a third part to the NBC Universal booth's slogan (coined by our blogmaster Jon Accarrino), "Entertainment You Can Touch, Content that Touches You."

The first two parts are the sites themselves. You can dive deep into subjects that interest you - science, technology, history - by literally touching our videos, flipping the player over to see the keyword tags and sharing them with your friends.

The third part for me, the last mile of this whole process, is that I've been touched by seeing the people in the booth enjoying the entertainment and content that I've been toiling on for so long. It really has been one of the most rewarding experiences that I've had working for NBC.