NBCU Booth Setup

By Eliot Sakhartov and Marisa Frongillo

It's amazing to see how quickly things come together.  I was here at CES last year, and saw the booth go from boxes in the middle of a warehouse to a full broadcast media stage in three days.

This year, the NBC Universal booth is more than twice the size and with even more attractions (including this fancy new Sharp NBC Universal Multimedia Lounge). There are 104 Sharp TV's, 53 engineers, and $3.8 million dollars worth of camera and communications equipment setup and ready to broadcast in HD in the same amount of time.

If you turn on CNBC, Access Hollywood, MSNBC, Telemundo or watch Jimmy Fallon, or check out the booth webcam you'll see them broadcasting from CES 2009.  With all these moving parts things, there's far less chaos than you'd expect.