NBCU at CES 2009 - Jeff Zucker

By Jeff Zucker, NBC Universal

We were thrilled to be at CES last year as the first-ever official broadcast partner of one of the biggest trade shows in the world.

In fact, we were so thrilled that we decided then and there to book our return trip.

So here we are again, eager to highlight our incredible range of content while surrounded by the technology that continues to transform how our audiences view and interact with our programming.

That's what CES is all about: the marriage of content and technology. Without our content, the latest cutting-edge television or hand-held device is, literally, an empty vessel. And without the creativity and innovation of the thousands of technology companies here at CES, our viewers would still be watching grainy pictures in black-and-white.

Our participation is an acknowledgment that today, more than ever, content creators and technology companies need to be true collaborators. Because what we can accomplish together is nothing short of amazing. And CES is the best place in the world to get a glimpse at this remarkable future.

Like last year, the NBC Universal Media Center is an interactive space that will showcase the content and capabilities of our entire company. From there we will originate live and taped programming for many of our broadcast, cable and digital properties, including NBC News, MSNBC, CNBC, "Access Hollywood," NBC Sports and others.

I encourage you to stop by.